Launch Your New Year:
Mortgage Originator ProfitAbility® Series
Majestic Consulting Training Center
945 Lakeview Parkway Suite 170
Vernon Hills, IL 60061
Tom Ward's Consumer Direct Sales Training: The Step-By-Step Process to Acquire, Incubate and Convert Consumers for Immediate Profit
Ed Conarchy's How to Overcome Consumer Objections to Equity Management
- One half day with Tom
- One half day with Ed
- The 80-plus page consumer direct, equity management pitch book ... with your logo and branding.
- Resources CD with equity management articles, reports and critical IRS information you must know.
- Powerful consumer direct mortgage checkup and equity management scripts.
- Subscription to Tom's HBDR calculator.
Everything will be branded for you. It's completly turn key. You'll be able to walk away from our workshop and put this powerful marketing tactic into action right away.
We will even give you CDs containing all of Ed's scripts and role plays ... even the economic studies and articles about equity management he uses.
The current ProfitAbility® total for orignating commissions is up to $12,095,390. That's what people who have already attended tell they are gaining by implementing strategies, tactics and scripts from Tom's and Ed's high-intensity presentations.
Getting your share is why you should attend this program.
You will increase your earnings immediately by implementing what Tom Ward and Ed Conarchy will teach you.
That’s our guarantee.
If you implement what you will learn you will achieve:
- 10% more loans
- 10% higher margins
- 10% higher loan amounts
For an originator who closes 100 loans a year averaging $200,000 and has a 50:50 split on a one point margin, the increased income potential of Tom's one-day workshop is $33,100.
Can you afford to lose $33,100 ... it's at your fingertips right now. Register before we fill up because we only accept 50 people per session.
Consumer Direct Sales Training
Somehow many of us have forgotten what business we are in -- to lend money. That means reaching consumers who need money.
So, you can meet with a dozen financial planners or spend your day with real estate agents ... but unless you’re meeting consumers and closing loans ... you’re broke.
Tom and Ed have spent a year since a breakthrough meeting together focused on the challenges of the evolving mortgage market. At the start, the Refinance Boom was over and home sales were booming but bubble talk was rampant. Getting consumers to accept equity management strategies was a very big challenge.
What must originators do to be successful?
Tom pulled together lead acquisition ideas and tactics from his day-to-day management over 19 years experience in and out of refinance booms, from his writing, teaching and mentoring. The synthesis is an amazingly clear and effective consumer direct lead acquisition strategy. A powerful, in-depth and purposeful Annual Mortgage Checkup is the centerpiece of Tom’s strategy.
How to Overcome Consumer Objections to Equity Management Strategies
Clearly for most consumers their mortgage is the largest financial instrument they will commit to. It should be the core of most people's financial plan. But these equity management strategies, like Ric Edelman's BLT Mortgage, challenge long-held beliefs.
Ed concentrated on conversion techniques in consultations with client after client. Ed has meticulously resolved every objection you will face from a consumer about equity management strategies.
Everything Ed learned and developed is his 76-page Equity Coach™ pitch book and a powerful consumer booklet. Ed found that he had to immunize his clients from the sniping of well-meaning but myth-bound parents and colleagues.
The results: Ed is on a $55 million annual pace (A Paper) and he has completely recrafted his business from 90% referral to 90% consumer direct. His margins are high and his loan amounts are rising. Ed is converting nearly 80% of leads and closes nearly 100% of applications he takes on gross margins exceeding 200 bp.
Wouldn’t you rather learn how to acquire more leads, convert more prospects and close more loans? Wouldn’t you rather build a consumer direct business with a few good marketing partners? Wouldn’t you rather just originate?
Here’s what Tom & Ed will cover:
- Why your database is worth three times more today … if you have the right thinking;
- Exactly what you say at a Mortgage Checkup to your past customer with a 5.25% 30-year fixed rate;
- The 10 Most Powerful Words In Lead Acquisition
- A past customer strategy that is showing 22% response results used by an originator with less than half a year of experience;
- What life events you need to recognize and service proactively to create wealth for your clients;
- Why whether rates are high or low just doesn’t matter;
- The fundamentally sound financial tools you need to become an Equity Coach™ but why the current rage of “equity management” cannot lead your marketing efforts;
- How to use Tom’s Unique Selling Propositions — like Power HomeBuying™ — to succeed with consumer direct marketing and a few good … no great … marketing partners.